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MEDIA VIOLENCE AND THE FIRST AMENDMENT: THE CONFLICT BETWEEN FREEDOM OF SPEECH AND PROTECTING AMERICA'S YOUTH*

By Helen Gerosthathos**

INTRODUCTION

                             Wives, nuns, sluts, whoever the bitches might be, he will kill them slowly, leaving enough air in their lungs so their screaming will be prolonged. He will paint the forest with their blood. I got the machete from O.J., bitch I’m a kill you. [1]

These are the lyrics of Grammy-Award winning artist, Eminem; the controversial rapper whose lyrics epitomize what is at the heart of the debate between the freedom to express violent ideas and the impact this expression has on aggression in children. While violence in entertainment has been around for decades, recent school shootings and increased studies linking media violence to aggression in children have brought the issue into the spotlight once again.

Americans face a dilemma today between what they see as legitimate concern over what media violence is doing to America’s youth and the time honored concern over allowing censorship as a response.[2] While violent forms of entertainment enjoy increased popularity, the courts, the legislature and the industries themselves struggle to come up with solutions that will address the public’s concern. What is clear upon examination of the issue, however, is that media violence is a problem for which solutions are stymied by appeals that invoke the Free Speech Clause of the First Amendment. This has resulted both in inconsistent responses to the problem and gradual improvements.

This paper will examine the impact of media violence on children and discuss how appeals to the First Amendment have hindered efforts to effectuate substantial change in response. Part I will Explore the different protections granted to the entertainment media. Next, the paper will focus on the studies and experiments showing the negative impact that media violence has on America’s children. Third, the paper will analyze various regulatory efforts by courts, Congress, state legislatures and the entertainment industries to address this impact and document the successes and failures of each. Finally, the paper will present some proposed alternatives and solutions in response to the community’s concern over violence and the nation’s youth.

I. Protections Under the First Amendment for Entertainment Communications

            Historically, the Free Speech Clause of the First Amendment—“Congress shall make no law . . . abridging the freedom of speech”—has been interpreted to protect individuals from government attempts to suppress political, ideological or scientific ideas either in art, movies, literature or music. [3]  With this in mind, courts have consistently held that music, television, video games and movies enjoy Free Speech guarantees.[4] This protection, however, is not absolute. One of the difficulties faced by the courts over protection of speech in broadcast media (defined as television, video games, music, and the printed word) is that each form of media presents different challenges to the traditional legal analysis associated with free speech principles of the First Amendment.[5]

            Several rationales have been proffered as to why broadcast mediums present complex legal issues under the First Amendment. These rationales include (1) the necessity to limit socially harmful conduct raised by peoples’ exposure to sexually explicit and violent material;[6] (2) the necessity to prevent children’s’ exposure to a variety of material that may be harmful to them;[7] and, (3) the concern that broadcast media, particularly television, are so intrusive that its viewers are a captive audience [8] thereby necessitating distinct treatment.

From a psychological perspective, researchers note that viewing violence and listening to violent lyrics each have a different psychological impact on children than reading about violence.[9] Watching violence is less involving and the viewer has to make fewer connections and personal references between his life and that which he sees.[10]  The aforementioned considerations have impacted regulatory efforts surrounding the issue of media violence  because courts are struggling with  balancing of traditional First Amendment protections and the need to address the distinct impact that broadcast media have on America’s children.          

                        II. The Impact of Media Violence on America’ s Youth

A. The Studies

            American children and adolescents are increasingly being exposed to violence through television, movies, music and video games. According to the American Academy of Pediatrics, by the age of 18, the average young person will have viewed an estimated 200,000 acts of violence on television alone.[11] While children’s’ exposure to media varies considerably depending on the age, socioeconomic status, and parental viewing habits,[12] it is undisputed that children are exposed to violence in various broadcast mediums. The question becomes whether this exposure alone manifests into actual violence, perhaps explaining such shootings as the ones in Littleton, Colorado and Jonesboro, Arkansas.

            Most observers agree that exposure to violence in entertainment does not alone cause a child to commit a violent act. Factors such as child abuse and neglect, victimization, bullying, drug and alcohol abuse, and exposure to violence in the home also are contributory causes of youth violence.[13] Despite varying factors, however, the general consensus is that there is cause for concern.[14]  In response to this concern, the American Academy of Pediatrics has taken an active role in supporting its findings that media violence does contribute to aggressive behavior in children and adolescents.[15] Over 1000 studies attest to this causal connection.[16] Pediatricians claim that media violence may: (1) facilitate aggressive and antisocial behavior; (2) desensitize viewers to future violence; or  (3) increase viewers’ perceptions that they are living in a mean and dangerous world.[17] The figures paint a more disturbing picture.

            In the year 2000, homicide, suicide and accidents were the top three causes of death for 15-24 year olds.[18] Over 150,000 adolescents are arrested for violent crimes each year, more than 300,000 are seriously assaulted and 3,500 murdered.[19] While the juvenile crime rate has decreased since 1996,[20] research has shown that the strongest factor contributing to the violent behavior that has occurred is previous exposure to violence.[21] Additionally, studies indicate that humans begin imitating other individuals at a very young age and such social interaction shapes the behavior of children. Thus, observing violent images can lend itself to aggressive behavior in the later years of a child’s life.[22] This is significant considering the way American entertainment industries portray violence.

            The American portrayal of violence is unique. American television, for example, presents a view of violence that is unrealistic and glamorized. Violence on television is depicted frequently, without consequence and often times rewarded.[23]  Rarely do television shows portray the physical and psychological effects that violence can cause.[24]

            The same problem arises in the movies. In a recent U.S. News and World Report article, John Leo described how the movie Hannibal portrays Hannibal Letter as a “riveting fellow who lives by his principles”; “something like a Heathcliff, stormy and controversial, but darned attractive” despite the fact that he eats human brains.[25] He also refers to the recent movie about the Marquis de Sade, Quills,  who in real life beat women and molested children. The movie, however, portrays him as a harmless man whose main problem is censorship.[26] These unrealistic and glorified versions of violence contribute to aggression and desensitization in children. Interestingly, one need only look to Japan—the only other nation with as much media violence as the United States, but with far less crime—

to see how this particular portrayal of violence, unique to American television and movies, has had such a profound effect on children.[27]   

            Pediatricians have identified several mechanisms that can be attributed to portrayal of violence in the American manner and the subsequent increase in the aggressive behavior of children.[28]  First, because conflicts are often resolved quickly through violence and without consequences on television, children see violence as their first response to conflict rather than the last.[29] Second, because those committing the violence are viewed as heroes, children see this as an endorsement of aggressive behavior.[30] Finally, because children today watch television and movies so frequently, they are desensitized when barraged constantly with violent images.[31] 

            Pediatricians also expressed concern regarding the impact of media violence channeled to preliterate children. In a recent symposium on Entertainment, Violence, the Nation’s Health and the First Amendment, Dr. Robert Sege discussed the different learning stages of children.[32] He noted that the first stage is visual, where information goes straight to the brain and begins forming habits in children. The second stage is hearing, which occurs between 1 ½ - 2 years old. At this stage more decoding is necessary by the child. The final stage is reading where the brain must do the thinking in order to process the information. Because observational learning is a powerful mechanism by which children acquire social skills,[33] violent programming directed at preliterate children can have a significant effect. Given the quantity and quality of programming that children are exposed to, the causation seems clear.[34] Experiments performed through the years attest to these findings.

 

B. The Experiments

            A vast majority of experiments have been performed where a group of children is exposed to violent media while a similar group is exposed to nonviolent programs.[35]  In one such experiment, ninety-six nursery school students were divided into four groups: real-life aggression condition; human film aggression condition; cartoon aggression condition; and control condition (where the children did not view any films, etc.).[36] In each group, with the exception of the control group, children viewed images either via cartoon, movie, or in real-life of an adult punching and kicking a Bobo doll.[37] The children were then escorted individually to a separate room with a Bobo doll inside and were observed. The researchers found that while none of the individual forms of media caused more children to commit aggressive acts than the other, the total aggressive acts of those who were exposed were significantly greater than in the control group. [38]

            Critics of the study, however, believe that connection is not so clear. One explanation given for the change of behavior by the children is that they become excited when they see something new. This excitement leads to aggression. The key to unlocking the causal connection between the media and violent behavior is whether children would exhibit this behavior on real people, such as a brother or sister, as opposed to a Bobo doll. Critics answer in the negative.[39] Another criticism is that there is no proof that the type of aggression exhibited by the children in these experiments is socially harmful.[40] Additionally, there is no literature that suggests what kind of violent portrayals in the media will result in what kind of violence.[41]

            Several studies have also been conducted comparing the homicide rates in different countries before and after the introduction of television. In one study, the Caucasian populations of the United States, Canada and South Africa were  used due to similarities in programming, language, and technological advancement.[42] Ten to fifteen years after the introduction of television, homicide rates increased more than twofold in these countries.[43] Additionally, urban homicide rates increased faster than rural rates because television was first introduced into larger population markets.[44]

            Critics of this study argue that the study failed to look at countries such as Germany, Japan, and Italy where crime rates did not significantly change when television was introduced. The study, they believe, consists of hand picked numbers designed to satisfy the outcome of the study.[45]

            Opponents of the idea that media violence causes aggression and violence in children caution readers to closely examine research in the field. One problem noted is that many students writing their masters theses will not get published unless some effect is found. As a result, there are rarely any studies published that indicate media violence has no effect on aggressive behavior in children.[46] Another problem with the experiments is that very small sample sizes are studied in controlled environments. This can produce unrealistic results.[47] 

             While these experiments and studies vary and do not take into account every factor that may cause a child to commit a violent act, the end result is that media violence does seem to have some impact on aggressive behavior in children.  Despite what the American Academy of Pediatrics deems “overwhelming evidence”[48] attesting to the causal link between media violence and aggressive behavior, the courts, the legislature and the entertainment industries are struggling with ways to address the problem.

III. The Response

            While the studies show that children in America are affected by media violence, the attempts at curbing this result have been inconsistent. Plaintiffs who are victims or whose loved ones are victims of media induced violence are gaining virtually no ground seeking redress through the courts. Legislators favoring the imposition of laws which would regulate or censor the entertainment industry are continually met with opposition. The entertainment industries themselves, though attempting to self-regulate, are confronting increased scrutiny and criticism from the public who claim their efforts are either insufficient or are failing. What is common throughout these attempts is the reliance by the courts, legislatures and the entertainment industries upon the principles of the First Amendment as a justification for their slow reaction to solving or controlling the problem of media violence.

 

A. The Courts

            While courts have found that music, movies, television and video games enjoy First Amendment protections, that protection is not absolute. Restrictions on the First Amendment are permitted when the speech constitutes fighting words, incites imminent lawless activity, is defamatory or is legally obscene.[49] The courts have also recognized that the well being of children is a subject within the state’s power to regulate.[50] While this has primarily been applied to cases involving obscene or pornographic material, the underlying notion is that First Amendment protections are not absolute and courts do recognize a government  interest in protecting children even at the expense of the principles of the First Amendment.[51] This was underscored in a recent opinion of the Seventh Circuit Court of Appeals  where the court stated, in reference to violent video games, that “protecting people from violence is at least as hallowed a role for government as protecting people from sexual imagery.”[52]

            In the realm of broadcast media such as music, movies and television, however, the courts are faced with a problem that has led to different treatment of media violence from that which is classified as obscenity. This problem can be divided into two separate concerns. The first is the need to balance the interests of children while not infringing on the First Amendment rights of the general public. The second is the lack of causal connection between listening to or watching a violent act and then committing a violent act. The result is that plaintiffs face tremendous hurdles when suing entertainment industries.

            The first problem regarding the court’s concern with limiting the rights of the general public in an effort to protect children is particularly relevant in television. In Olivia N. v. NBC,[53] an action for damages was brought on behalf of a nine-year old girl who was artificially raped with a bottle after her assailants watched the movie Born Innocent. The court noted two specific problems regarding television censorship aimed at protecting children. The first is that regulating the television networks would have a chilling effect on speech and that subjecting television networks to liability because of their broadcasting choices would lead to self-censorship, a result that would dampen the variety of public debate.[54] The second concern is that the adult population would be subjected to watch only what is fit for children.[55]

            In Zamora v. CBS,[56] an action was brought against three broadcasting companies by the father of a young man who killed an 83 year old woman, alleging that television violence caused his son to become desensitized to violent behavior, thus leading to the murder. This court, as in the Olivia N. decision, stressed the importance of the viewers and the public to receive suitable access to social, political, esthetic or moral ideas.[57]

            While these cases represent only a small sample, it is clear upon examination of the case law[58] involving television networks that the industries are succeeding in utilizing the First Amendment as a defense to their broadcasting of certain violent entertainment directed at children.

            The second factor that has made it difficult for plaintiffs to recover stems from the causation analysis that courts are applying in media violence suits. The majority of courts look to the test delineated in Brandenburg v. Ohio,[59] when analyzing media violence suits. In Brandenburg, the defendant, a former Ku Klux Klan member convicted of violating the Ohio Syndicalism Statute, challenged the constitutionality of this statute on Free Speech grounds.[60] The Supreme Court held that “the constitutional guarantees of free speech and free press do not permit a State to forbid . . . the use of force except where such advocacy is directed to inciting or producing imminent lawless action and is likely to incite or produce such action.”[61] Because this test makes it necessary for the plaintiff to causally prove that listening to or watching violence produced imminent lawless activity, the burden is often too high for plaintiffs to prevail and recover damages. In addition, because the Brandenburg test is virtually the only one used by the courts in these types of cases, the artists and the media industries are able to defend themselves by invoking the  basic Free Speech principles set forth in the First Amendment in continuing to produce their work.

            A number of suits have been brought where the court has used the Brandenburg test in making its decision. In McCollum v. Osbourne,[62], an action was brought by the parents of a young man who committed suicide while listening to Ozzy Osbourne’s music. The particular song at issue was Suicide Solution whose lyrics depict suicide as the only solution for a person involved in heavy drinking. The court held against the plaintiff because they did not find that the song incited imminent lawless action under the Brandenburg test. The court also stated that the listener’s suicide was not a reasonably foreseeable consequence of the distribution of this recorded music so as to render the defendant liable.[63] In a similar case, Waller v. Osbourne,[64] the parents of a teenage boy brought a wrongful death suit alleging that the song Suicide Solution contained subliminal messages that incited their son to commit suicide. The court here, as in the McCollum case, went through the Brandenburg test to conclude that the defendants did not engage in culpable conduct that incited imminent lawless action. Again, the court was reluctant to permit  recovery without direct evidence of causation.

            Finally, in Davidson v. Time Warner,[65] the widow of a slain police officer sued Time Warner claiming that the rap album 2Pacalypse Now by Tupac Shakur was the cause of her husband’s death. In this case, Ronald Howard, who was driving a stolen car, was pulled over by state trooper Davidson in an unrelated traffic stop. During the traffic stop, Howard pulled out a handgun and fatally shot Officer Davidson. At the time of the shooting Howard was listening to 2Pacalypse Now, which contains at least one song that advocates violence against police officers. The court held for the defendants, once again claiming that the Brandenburg test was not met because although the songs were insulting and outrageous, there was no proof that the artist intended to incite violence.

            While these cases do not all implicate minors, the message from the court is clear. The First Amendment is designed to protect entertainment media unless the speech falls within a few specific exceptions. Despite the fact that protecting children is one of these exceptions when dealing with the obscenity issue, courts are reluctant to impose any restrictions that would infringe on the First Amendment rights of the general public to listen or watch this kind of entertainment. As discussed below,  without the backing of the courts, any legislative attempts at addressing this issue faced an uphill battle.

 

B. The Legislature

            In the last decade, Americans have seen highly publicized attempts by political figures to pass legislation that placed limits on media violence due to its impact on America’s children. In the early 1990’s, Tipper Gore made headlines when she co-founded the Parents’ Music Resource Center, an organization lobbying for a labeling system for sexually or violently explicit music lyrics. Lynne Cheney followed her lead and she too has been advocating for a better rating system.[66] Most recently, Senator Joseph Lieberman of Connecticut has been in the news  with his appeal to Hollywood to self-regulate rather than Congress proposing legislation.  However, legislative attempts, as with the results in the courts, have failed to adequately protect children from media violence because of the reluctance to infringe upon First Amendments rights.[67]

            Federal legislation aimed at restricting access to violent material by children has encountered strong resistance and the majority of proposed acts have failed. One such act was the Motion Picture Industry Accountability Act proposed by Senator Christopher Bond of Missouri. This act called for a commission to study the film industry and determine standards that would allow individuals to seek legal redress against film producers in cases where the content of their products influenced destructive behavior. [68]   Another act proposed by Senator Ernest Hollings of South Carolina was an amendment to the Federal Communications Act of 1934 that would have required that the broadcast of violent content be limited to hours when children are unlikely to be watching.[69] Further, Representative Henry Hyde of Illinois also proposed an amendment which would criminalize the act of knowingly furnishing explicitly violent or sexual material that lacks serious literary, artistic, political or scientific value to children under 17.[70]  All of these acts and amendments failed to pass.

            While federal legislative attempts such as the ones mentioned above failed to become law, the efforts have not been in vain. In July of 1999, several senators proposed an “Appeal to Hollywood” which called for a voluntary code of conduct on the entertainment industry to encourage the various entertainment outlets to play a role in decreasing the portrayal of violence aimed at children.[71] Critics of federal involvement believe that mandatory rules are not far behind.[72]

            Perhaps one of the biggest impacts the federal government has made in addressing this issue comes from the recent reports undertaken by the Federal Trade Commission that address the marketing of violent entertainment to children. [73] The first report, made public in September 2000, examined the motion picture, video game and music industry’s practices for controlling the amount of violent content reaching children. The report concluded that while each industry did have some kind of ratings system in place to alert the public about violent content, they were marketing this violent entertainment to children who fell below the appropriate age group on the rating. While the specific findings of the reports will be discussed in the proceeding section on industry response, it is worth noting that the release of these FTC reports have placed pressure on the entertainment industries to address the issue internally, fearing government regulation is not far behind.

 

C.    The Entertainment Industries

            Entertainment industries have succeeded thus far in utilizing the First Amendment as a method of both protecting their products and shielding themselves from any resulting liability from the use of those products. While advocates for tougher regulations condemn the industries for hiding behind the First Amendment when their primary motive is making profits, there is some indication that reliance on the First Amendment does not provide absolute protection. In her recent testimony before the Senate Committee on Commerce, Science and Transportation, Lynne Cheney noted that the industries’ strong reliance on the First Amendment might have the opposite effect.[74] She stated that the industries’ “persistent irresponsibility threatens the First Amendment as their product is so objectionable that more and more good citizens find appealing the idea that government regulation should remove entertainment industry products from the public square.”[75] While it is difficult to measure the impact, it is clear that entertainment industries have turned to self-regulation as a means to avoid government regulation or censorship.

 

The Motion Picture Industry

            The Motion Picture Association of America (MPAA) utilizes a self-regulated rating system whose objective is to offer parents advanced information about movies so they can decide what they want their children to see.[76] MPAA’s rating system is the longest running self-regulatory system and most adults are familiar with the ratings.[77]  This system was established shortly after two 1968 Supreme Court decisions, Ginsberg v. New York,[78] and Interstate Circuit v. Dallas,[79] upheld the rights of states to protect children from certain materials ordinarily protected under the First Amendment. Rather than risk censorship, the film studios and theater owners created a national rating system.[80]

            While the majority of moviegoers understand the rating system used by the MPAA, the problem relating to media violence and children arises in the application of such ratings. The Federal Trade Commission in its examination of the motion picture industry found that despite ratings warning children and their parents that the material was inappropriate for minors, the industry was indeed marketing this same material to children. For example, 80% of the 44 “R” rated movies chosen in the sample were marketed to children under the age of 17 either through advertisements in teen magazines, by placing “R rated trailers in lower-rated movies, or through express statements made by the industry indicating that their target audiences were children under seventeen. [81] Another problem noted in the September 2000 report was that the theater owners were not ensuring that children under seventeen be barred from attending an “R” rated movie.[82]  The result being that minors continue to be exposed to media violence due to lack of enforcement, and parents remain unaware of how much violent content is in each film with the current rating system. Given the situation described above, the question becomes why is the government allowing the industry to continue self-regulation given the obvious practice of the MPAA to market violent content to children? The answer lies in the Free Speech principles of the First Amendment.

            As stated previously, the industry is well aware of the courts' reluctance to place limits on this form of speech when the possibility exists that the First Amendment rights of adults could be infringed. Additionally, the American public strongly disagrees with censorship and its appropriateness as a remedy,[83] thereby contributing to the utilization of the First Amendment as a defense. However, and despite the judicial victories earned by the entertainment industries,[84] public attention after the tragedy at Columbine High School and subsequent legislative pressures have caused the MPAA to approach the issue of media violence more seriously.         

            After the Columbine shooting, eight of the largest domestic theater chains indicated that they had taken measures to increase enforcement of the minimum age requirements for “R” rated films.[85] Additionally, the updated report issued by the FTC in April of 2001 indicated that the MPAA made some progress in limiting advertising to teens of violent films and placing rating information in their movie ads.[86] For example, ads for “R” rated films were not seen in teen magazines and trailer placement generally corresponded with the films of the various age groups.[87] While more work needs to be done,[88] the MPAA has responded to the public and government pressure to address the problem of media violence aimed at children.

 

The Music Industry

            The music industry is one of the least regulated entertainment industries and self-regulation has not achieved the level of protection parents and legislators may have expected. The recording industry has noted that music is often a target when the public is looking for someone to blame.[89] Throughout the years, music has played a role as being both provocative and controversial.[90] While the industry acknowledges that all music is not appropriate for children under fifteen, the answer to the problem, they say, is not censorship, but regulation.[91] This regulation, however, has been met with strong criticism.

            One of the reasons that the music industry may be lagging in terms of responding to the media violence phenomenon is the lack of studies indicating a connection between listening to violent lyrics and aggression in children. Pediatricians noted that a possible explanation for the lack of cause and effect relationship is that teenagers often do not fully understand the lyrics they are hearing.[92] On the other hand, studies have shown that a preference for listening to heavy metal music, for example, may be an important indicator for alienation, substance abuse or suicide risk.[93] The public perception falls within this category. Most recently, the press had frequently mentioned the Columbine shooters’ fascination with the band Marilyn Manson. The rap artist Eminen has also been at the center of controversy with his misogynistic lyrics and violent themes. Earlier, Ice-T made headlines when his song Cop Killer, performed by Body Count, was criticized for allegedly spurring violence against police officers.

            In response to all of the concerns raised by parental groups claiming that their children were exposed to music with explicit lyrics,[94] the Recording Industry Association of America (RIAA) created a parental advisory program in 1985.[95] Under this program, records with lyrics that include strong language or graphic references to sex and violence receive a parental advisory label. The concern over this system, however, is that unlike the MPAA, the decision to label a recording is made by individual record companies, not the RIAA.[96]  As the RIAA’s web page states, the record company considers various factors when they decide to release a record. While the initial recordings come from the artist’s personal vision, the record companies may ask an artist to re-record certain songs because of questionable material.[97] Similarly, the record company may place parental advisory labels on the records. The RIAA believes that this system is more effective because each record company is intimately aware of the recording’s content and can better make a determination of what is or what is not considered offensive.[98]

            The problem, note critics of the system, is that this system does not provide parents with the information they need to make decisions on behalf of their children.[99] For example, when a label on a CD indicates that there is explicit content, the definition of explicit content may vary from record company to record company. This makes it difficult for parents to assess the nature of the musical content within. Critics of the current system also believe that the current labeling system has become a marketing device for the industry. Charlie Gilreath, Entertainment Monitor’s editor-in-chief, stated that a “child looking for hard core rap records is not going to buy one that does not have [an advisory label] on it.”[100] The RIAA, however, emphatically states that it takes its responsibility to help parents identify music with explicit lyrics seriously.[101]

            In the most recent FTC report, the Commission found that the RIAA had not responded to the Commission’s first report and none of the reforms announced by its trade association had been implemented.[102] A few of the problems the Commission noted was that the RIAA was routinely advertising on teen programs music labeled as “explicit content.” Additionally, the advertisements did not indicate that the recording was marked with a parental advisory label.[103]           

            The RIAA, however, has been clear with their objectives. The industry expressed the notion that “fears concerning youth violence are well founded, but witch-hunts are not.”[104] Currently the RIAA is working hard with state and federal legislatures to ensure that the rights of artists are preserved by currently opposing: (1) proposals which would allows local governments to rate music concerts and label tickets in advance of sales with the goal of regulating access of minors to the shows; (2) laws seeking to change Supreme Court standards for materials that are denied to children by deeming the material harmful to minors; and (3) proposals imposing financial penalties for merchants selling recordings with parental advisory labels to minors.[105] What seems clear from the music industry is a commitment to fight against both government regulation, which impedes the First Amendment rights of the artists, and public discontent, which the industry believes is a cyclical problem when it comes to music.

 

The Video Game Industry         

            The video game industry has the most comprehensive regulatory system among the entertainment media. As a result of congressional hearings and proposals in the early 1990’s expressing concern over the violent content in the games, the industry formed the Interactive Digital Software Association (IDSA). The IDSA then created a separate division, the Entertainment Software Rating Board (ESRB) to develop a labeling system.[106] Three people who have no ties to the industry and whose identities remain anonymous rate each game. They are then instructed to record every instance where the board member  observes a segment of gameplay that qualifies under a particular category in the rating system. When two out of three board members apply the same rating, that rating category becomes the consensus rating for the game.[107]

            While the video game industry has made significant strides in addressing the need for higher parental controls, there is still work to be done. The F.T.C. noted that while ratings do exist on the games, they often do not indicate what level of violence is included within that game.[108] Given the realistic nature of many of the new games, providing parents with a clear understanding of what kind of violence is contained within is a key component to protecting minors against harmful images. Another component is eliminating the marketing of adult rated games to the under-17 market. The most recent F.T.C. report notes that the video game industry continues to place ads for mature rated games in magazines with a substantial audience under 17 years of age.[109]

                 

IV. Proposed Solutions

 

             Addressing the impact of media violence on children while not infringing on First Amendment rights is a complex issue. As the research indicates, the courts, the legislature and the entertainment industry  are struggling to find solutions. On a positive note, the one area where most Americans do agree is that censorship is not the answer. Therefore, the remedy has been to rely on the industries themselves to self-regulate and provide parents with a means to help their children pick suitable material for their age group. As noted previously, this solution has not been without its problems. The question is where do we go from here.

 

Proposed Solution Number One: Utilizing the Miller Test for Media Violence

            Given the difficulty plaintiffs have in recovering damages for injuries sustained on account of  media violence, several solutions have been offered that may provide relief. The first solution entails establishing  an exception to the Free Speech Clause for media violence utilizing a standard similar to the obscenity standard enunciated by the Supreme Court in Miller v. California.[110]

            Critics of the courts’ use of the First Amendment to permit the portrayal of violence in the media on free speech grounds suggest that in order for any substantive change to occur within the entertainment industry, a court must provide for effective limitations.[111] One way to accomplish this is by declaring that certain types of media violence, like pornography, is obscene and should therefore be restricted under the First Amendment.  The Supreme Court has previously held that obscenity, which includes pornographic material, is not afforded First Amendment protections.  Using the  test based on the decision in Miller that substitutes “violence” for “obscene sexual content” would satisfy the concern over freedom of expression versus harm to children.

            The test set forth in Miller  provided that illegal obscenity can be determined by assessing 3 factors: (1) “whether the average person applying contemporary community standards would find that the work appeals to the prurient interest; (2) whether the work depicts or describes, in a patently offensive way, sexual conduct specifically defined by the applicable state law; and (3) whether the work, taken as a whole, lacks serious literary, artistic, political, or scientific value.”[112] The rationale behind applying this test to the issue of media violence is that certain violent content, like pornography, is obscene and therefore entertainment companies should be held liable if they are producing and marketing obscene material. By proving that excessive media violence is in fact obscene using the modified Miller test, courts and legislatures would be in a better position to restrict excessive and unwarranted media violence.

            In practice, however,  one court was reluctant to impose liability under the modified Miller test.  In Luke Records, Inc. v. Navarro,[113] the record company and music group that produced the record As Nasty as They Wanna Be by 2 Live Crew sought relief after a sheriff in Florida obtained an ex parte court order declaring the record obscene.[114] The Court of Appeals for the Eleventh Circuit held that the sheriff failed to meet the burden of proof that the material was obscene under the Miller test.[115] One of the rationales for the court’s decision was that in order for the legal precedent in Miller to apply, all three elements of the test had to be met.[116] Although excessive violence can certainly lack serious value under the Miller test, excessive violence does not by a strict definition appeal to the prurient interest or depict sexual conduct offensively. Accordingly, plaintiffs drawing comparisons between illegal obscenity (using Miller’s three-pronged test) and excessive media violence on the other hand face the same hurdles mentioned above unless the courts modify the Miller test to deal specifically with media violence.

            In order to adequately protect minors from excessive media violence, a court must determine whether the violence portrayed is so excessive and lacks all value so that it could be likened to illegal obscenity such as pornography.[117] Using this modified test, the end result would be that violence could still be depicted, but violence that can be classified as obscene would undergo stricter regulation. Courts and legislatures involved in policing the new excessive violence standard for media violence would be forced to engage in the same the line drawing analysis and involving the same community standards as set forth in the Miller test to assess obscenity. Rather than viewing this as a censorship mechanism, which has some skeptics concerned,[118] this excessive violence standard can be seen as a method of allowing artists to continue to express themselves using violence while the entertainment industry at the same time restricts excessive violence from reaching minors.

Opponents of this idea believe that the result will be a chilling effect on the industry and prevention of a free flow of ideas. They also claim that drawing the line between good violence and bad violence would be a difficult burden for the courts to overcome.[119] In response, the argument is made that just as the entertainment industry has adapted to the strict standards regarding pornography, so too would they adapt to violent programming restrictions.[120]

 

Proposed Solution Number Two: Education

            The second proposed solution does not involve a change in the law but merely an increased education strategy. One of the chief criticisms of the self-regulatory approach taken by the entertainment industry is that despite its effort to educate parents on violent content, children are still being exposed to violence either through marketing, peers, or self-initiation. One of the proposed solutions to this problem is creating media literacy awareness programs. The American Academy of Pediatricians suggest that parents become media literate through watching television with their kids and discussing the content with them, thereby initiating the process of selective viewing from an early age.[121]  The R.I.A.A. encourages parents to do the same.[122] Through their “Talking With Kids About Tough Issues Campaign,” the R.I.A.A. is working with recording artists to develop public service materials, which will help parents to better communicate with their children about difficult issues facing their lives. Media literacy programs in schools, for example, would be another way to help children interpret and analyze what they are seeing and hearing.[123] The bottom line of this solution is to facilitate communication and awareness surrounding violence rather than imposing regulations, which would prohibit minors from accessing the material. 

Proposed Solution Number Three: Increased Self-Regulation Through Universal Standards

            While legislative attempts have largely failed, proponents of increased regulation of  media violence believe that the politicians and advocacy groups should continue advocating comprehensive regulation of the media and entertainment  industries.[124] For example, in his latest appeal, Senator Joseph Lieberman urged Hollywood to take a more responsible role in the marketing of violent content to children. Similarly, in its reports, the F.T.C. suggested that the industries: (1) expand or establish codes that prohibit target marketing and impose sanctions for violations; (2) improve self-regulatory system compliance at the retail level; and (3) increase parental awareness of ratings and labels.[125] Finally, the American Academy of Pediatrics urged producers and artists to exercise sensitivity and self-restraint in what they depict given the impact it has on children.[126] All these point to working within the current system of allowing industries to self-regulate, but pushing the industries to be more accountable for the products that they provide.

While these attempts, including the reports of the Federal Trade Commission, have succeeded in drawing attention to the issue of excessive media violence and by placing the industries on the defensive,  the end result is that each industry has created their own system for regulating violence. These various systems make it difficult for parents to choose materials for their children. Creating universal standards that would apply to the all the major media and entertainment industries across the board would better equip parents and children with the information they need to make educated decisions regarding content. This would include industry-wide standards for determining what constitutes violence.

             

 

 CONCLUSION

Media violence and the First Amendment is a clearly complex issue.  At the heart of the debate is the balancing of the need to preserve free speech rights with the need to protect our children from depictions of violent material. This paper has provided examples of how solutions to media violence are stymied by appeals to the First Amendment. These appeals have frustrated the ability of the courts and legislatures to make any real headway in the protection of children from this material. On the other hand, the appeals have provided the various entertainment industries with great autonomy to self-regulate and create their own solutions. At the end of the day it remains to be seen what direction the various groups will follow. Surely as Eminen’s songs climb the charts and violence among youth continues, the issue will remain at the forefront of American families.



* This article is an outgrowth from the 2001 Milton Sorokin Symposium, the eighth symposium jointly sponsored by the Center for First Amendment Rights, Inc. and the University of Connecticut School of Law.  The symposium was held at the Law School on Monday, April 30, 2001.  On the panel were Robert Sege, MD, PhD, Associate Professor of Pediatrics at Tufts Medical School; Attorney Gail Markels, General Counsel of Interactive Digital Software Association in New York; and Attorney Robert Corn-Revere ,First Amendment attorney with Hogan & Hartson LLP in Washington D.C.  Professor Frederick Lawrence of Boston University School of Law served as moderator. 

** The author is currently a third-year law student at the University of Connecticut School of Law. 

[1] Eminem, Kill You, on The Marshall Mathers LP (Interscope 2000)

[2] Sissela Bok, Violence as Obscenity: Limiting the Media’s First Amendment Protection. By Kevin W. Saunders, 95 Mich L Rev 2160, 2160-2165 (1997)

[3] See Federal Trade Commission, Rep. No. 994511 Appendix C, Marketing Entertainment violence to Children: A Review of Self-Regulation and Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries (2000)

[4] See Schad v. Burrough of Mt. Ephraim, 452 U.S. 61, 101 S.Ct. 2176 (1981). See also American Amusement Machine Assoc. v. Kendrick, et. al., No. 00-3643, 2001 U.S.App. LEXIS 4371(7th Cir. Mar. 23, 2001).

[5] Thomas G. Krattenmaker and L.A. Powe, Jr., Televised Violence: First Amendment Principles and Social Science Theory, in First Amendment Anthology 348, 352- 359 (Donald E. Lively, et. al. eds., 1994).

[6] Matthew l. Spitzer, Seven Dirty Words and Six Other Stories (1986)

[7] Id.

[8] Krattenmaker & Powe, supra, at 352.

[9] Spitzer, supra note 6, at 68.

[10] Id.

[11] American Academy of Pediatrics, Policy Statement Media Violence RE9526, Pediatrics Vol. 95, No. 6 (June 6, 1995).

[12] Surgeon Gen. Rep. (Jan 2000) <http.www.surgeongeneral.gov>

[13] Federal Trade Commission, Marketing Violence to Children: A Review of Self-Regulation and Industry Practices in the Motion Picture, Music Recording and Electronic Game Industries, September 2000, p2 . See also Surgeon Gen. Rep., supra note 12.

[14]  See F.T.C. Rep, supra note 13.  See also Recording Industry Association of America website <http.www.riaa.com> where RIAA stated that “fears concerning youth violence are well-founded, but witch hunts are not.”

[15] Id.

[16] Id.

[17] Id.

[18] Michael Rich, MD, MPH, FAAP, American Academy of Pediatrics, Public Health Summit on Entertainment Violence, Washington, DC (July 26, 2000). See also <http.www.aap.org>

[19] Id.

[20]  See Scary News, Soothing Numbers, U.S. News and World Report, April 23, 2001, at 74.

[21] See Rich, supra note 18.

[22] See Surgeon Gen. Rep., supra note 12, at Appendix 4-B

[23] Robert Sege, MD, PhD and William Dietz, MD, PhD, Television Viewing And Violence In Children: The Pediatricians Agent For Change, Pediatrics, Vol. 94, No 4 (Oct 1994).

[24] Id.

[25] See John Leo, Lovely Monsters, U.S. News and World Report, March 5, 2001, at 14.

[26] Id.

[27] See American Academy of Pediatrics, supra note 11, citing a 1981 study which found that the nature of the portrayal of violence in Japan is more realistic and places a greater emphasis on physical suffering. Thus in Japan, the bad guys are the ones committing the violence while the good guys suffer the consequences. In this context, violence is seen as wrong, a villainous activity with serious consequences. This is the opposite approach from the portrayal of violence in the United States.

[28] See Sege, supra note 22.

[29] Id.

[30] Id.

[31] Id.

[32] Symposium, Entertainment, Violence, the Nation’s Health and the First Amendment, held at the University of Connecticut School of Law (Apr. 31, 2001).

[33] See Surgeon Gen. Rep., supra note 21,

[34] See Symposium, supra note 31.

[35] See  Sege, supra note 22.

[36] See Spitzer, supra note 6, at 97.

[37] Id.

[38] Id. Additional experiments were also conducted on adolescents and college students.

[39] See Symposium, supra note 31.

[40] See Krattenmaker, supra note 5, at 351.

[41] Id.

[42] See Sege, supra note 22.

[43] Id.

[44] Id.

[45] See Symposium, supra note 31.

[46] Id.

[47] Id.

[48] See Rich, supra note 18.

[49] See Waller v. Osbourne, No. CIV, 88-111-ALB/AMER(DF), 59 USLW 2706 (1991). See also Miller v. California, 413 U.S. 15, 93 Sup.Ct. 2607 (1973).

[50] See Ginsberg v. State of New York, 390 U.S. 629,636  88 S.Ct. 1274, 1279 (1968) stating that because of the state’s exigent interest in preventing distribution to children of objectionable material, it can exercise its power to protect the health, safety, welfare and morals of its community (in this case, pornographic material).

[51] Id.

[52] See American Amusement Machine Assoc. v. Kendrick, et. al., 2001 LEXIS 4371 at *1 (where city ordinance limiting the access to minors of video games that depict violence was found not to violate the First Amendment because the city lacked a reasonable basis for believing the ordinance would protect children from harm.).

[53] 126 Cal.App.3d at 488 (1981).

[54] Id. at 494.

[55] Id. at 495 (quoting Butler v. Michigan, 352 U.S. 380 (1957)).

[56] 480 F.Supp. 199 (1979).

[57] Id. at 205.

[58] See also United States v. Playboy Entertainment Group, Inc., 529 U.S. 803, 120 S.Ct. 1878 (2000) where regulation requesting cable operators to scramble sexually explicit channel in full or limit the programming to certain hours when children were unlikely to watch was deemed overbroad since it infringed on adults’ First Amendment rights.

[59] 395 U.S. 444, 89 S.Ct. 1827 (1969)

[60] The Ohio Syndicalism Statute made it a crime for voluntarily assembling with any society formed to teach the doctrines of criminal syndicalism.

[61] Id. at 447, 89 S.Ct. at 1829.

[62] 202 Cal.App. 989, 249 Cal.Rptr. 187 (1988).

[63] Id.

[64] 59 USLW at 2706.

[65] No. CIV. A.V.-94-006, 1997 WL 405907 (S.D.Tex) (March 31, 1997).

[66] Lynne Cheney, State Committee on Commerce, Science and Technology <http. www.drudgereport.com/mat28jj.htm>

[67] Because state government efforts have focused predominantly at other sources of violence, namely access to firearms and expanding criminal laws, this section will focus primarily of federal legislative attempts. See Symposium, School Violence, School Safety, and the Juvenile Justice System, 37 Hous.L.Rev. 21 (2000).

[68] Id.

[69] Id.

[70] Id. See also Miller, 413 U.S. at 15, 93 Sup.Ct. at 2607, citing the standards for pornography used by Rep. Hyde in his amendment.

[71] Clay Calvert, Media Bashing at the Turn of the Century, 2000 L. Rev. Mich. St. U. Det. C.L. 151,151-163 (2000)

[72] Id.

[73] See F.T.C Rep., supra note 13. See also Federal Trade Commission Follow-up Report (Apr. 24, 2001) <http.www.ftc.gov/opal2001/04/youthviol.htm>